Citibank teams with Sony to market a credit card for the consumer who wants to be easily amused

Article Abstract:

Citibank and Sony Corp. are co-branding a credit card for which Wunderman Cato Johnson has created a very broad promotional campaign. Consumers who want the cards will be able to use interactive cable TV to acquire them. Once they have them, they will get credit toward Sony products or entertainment such as movie tickets just by using the credit card privileges. In addition to the cable TV ads, the campaign will include ads in print, outdoor ads, direct mail and a sweepstakes.

Commercial Banks, Commercial Banking, Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Advertising agencies, Bank Credit Cards, Strategic alliances, Television, Advertising Activity, Campaign Launched, Licensing/Sales Agreements, Account Activity, Print Media, Direct Marketing, Out-of-Home Advertising, Marketing, Consumer electronics industry, Contracts, Licensing agreements, Sony Corp., Citibank N.A. (New York, New York), Wunderman Cato Johnson

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Inquiry into Frito-Lay finds no wrongdoing in marketing

Article Abstract:

Frito-Lay has been found not guilty of any illegal practices that would lock out smaller snack products from supermarket shelves. The Justice Dept. has ended its two-year investigation of the industry and the company in particular. There is general agreement that Frito-Lay is aggressive, but that doesn't preclude stores from giving the most space to the best sellers.

Comment:

Co. is cleared of possible illegal anti-competitive practices

Legal issues & crime, FOOD AND KINDRED PRODUCTS, Snack Foods, Snack Food Manufacturing, Legal/Government Regulation, Cases, Investigations, United States. Department of Justice, Snack foods industry, Frito-Lay Inc.

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