For the holidays, a big campaign for an electronic, interactive bit of fur. Sound familiar?
Article Abstract:
Tiger Electronics Inc. has launched a television campaign for Furby, an electronic toy which becomes agitated if it does not receive enough attention. The Vernon Hills, Illinois-based company, has placed ads for the toy on network and cable channels. The spots, designed by Posnick & Kolker, use the slogan, "you keep amazing me," and attempt to give viewers a glimpse of Furby's personality by showing the toy utter such lines as "Me love you." Tiger intends to market Furby directly to children before holiday shopping begins. The toy company hopes that Furby will transcend sex and age barriers much the same way as did virtual pets and Beanie Babies.
Comment:
Tiger Electronics begins television ad campaign for Furby, a interactive, electronic toy
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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As the purchasing power of women rises, marketers start to pay more attention to them
Article Abstract:
Marketers pay more attention to women as their purchasing power rises. Products and services that were once pitched almost exclusively to men are now marketed directly to women such as watches, houses and sports equipment. The lines between traditional male and female roles are dissapearing as women in their twenties play in the WNBA and enroll at the Citadel. Baby boomer women are now in their peak earning years. Companies are spending millions in advertising directly to women.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Lee revives an old pal, and sprinkles in some quirks, in an effort to entice the young
Article Abstract:
Little Buddy Lee has made a comeback to help sell Lee jeans and other pants products. Buddy Lee was introduced in the l920s, became a doll that sold for $2.50, and is now in TV and print commercials. Lee has had other ads that were fun to watch, but Buddy Lee has been found to do a better job of selling the Lee brand. Though an original doll might go for $500 nowadays, the question is whether it can compete with the style of other brands like Hilfiger and Gap.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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