Ford Motor hopes young consumers will be hooked by a campaign featuring live commercials

Article Abstract:

Ford Motor Co. plans to introduce its new small car product, the 2000 Ford Focus, through an ambitious and unusual advertising campaign consisting of over 60 live commercial spots that are set to begin airing on television in September 1999. Intended to appeal to younger consumers between the ages of 18 and 29, the commercials will echo the combination of improvisation and preparation characteristic of the 1999 summer hit movie "The Blair Witch Project." They will also star TBS Superstation personality Annabelle Gurwitch, who is best known for co-hosting the cable series "Dinner and a Movie."

Advertising, Motor Vehicles & Parts, Transportation Equipment Manufacturing, Advertising Activity, Motor Vehicles and Equipment, Automobile industry, Ford Motor Co., Advertising campaigns, F, Ford Focus (Automobile)

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The Grammy awards show is a throwback, a TV special that can still deliver a big audience

Article Abstract:

Chevrolet will be seen in seven 30-second commercial spots during this year's Grammy Awards, spending up to an average of $500,000 for each one. And Chevy is using a musical tie-in by reviving and updating the "See the USA in your Chevrolet" song from the Dinah Shore days. Other big advertisers include Mastercard, Sony, Compaq and Sprint.

Marketing procedures, Radio, TV, publisher representatives, Media Representatives, Television, TV Advertising, National Spot, Television broadcasting industry, Marketing, Television advertising, Abstract, Grammy Awards, National advertising, Spot television advertising

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