Foreign market servicing strategies and competitiveness
Article Abstract:
A firm's competitiveness in the international market will be influenced to a large extent by its choice of a suitable foreign market servicing strategy. The three general modes of servicing foreign markets are through exporting, licensing and foreign direct investment. The limiting factors to the selection of an approach to servicing foreign markets are the firms' products, host market environment, and financial and administrative pressures. Foreign direct investment through a subsidiary is the preferred approach of the majority of firms. The subsidiary acts as the sales and marketing arm of the firm overseas. Thirteen manufacturing firms in the pharmaceutical, scientific equipment and decorative paint sectors, varying in firm size, were studied. The factors which give these manufacturing firms their competitive edge, as well as their target markets, are provided in tabular form.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1991
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International management contracts: servicing foreign markets and selling expertise abroad
Article Abstract:
Previous research on international corporate strategies have emphasized direct investment, specifically highlighting licensing and franchising, while researchers on technology transfer have emphasized turnkey projects, but very little research has been conducted on management contracts, which are now often considered a logical extension to existing arrangements. While there are many variations in arrangements of management contracts, the basic form is triangular, in which a contractor in one country runs a business in another country on behalf of its owner. In this arrangement, the contractor has no equity in the business, but in practice there is usually a small holding involved, allowing the contractor to increase his or her income through the success of the business. The use of such management contracts is examined.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1985
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Characteristics of UK international joint ventures with triad and non-triad partners
Article Abstract:
The early part of the 1990s saw an increase in the number of new UK international joint ventures (IJVs). Such an increase became more dramatic in succeeding years and attained its highest record in 1995. Many of the IJVs established from 1990 to 1996 were found to be in partnership with business entities coming from the triad of industrialized economies such as the US, Switzerland and Germany. Only one IJV was found to have one foreign partner among the majority of IJVs cases analyzed. Also, no IJV was found to have more than four foreign partners. Majority of IJVs established from 1990 to 1996 were directed towards provision of services while the rest were directed towards research and development, development and production and marketing.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1998
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