Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach
Article Abstract:
Three strategies are identified to improve export performance of emerging market firms: the premium strategy for targeting Europe, the superior value strategy for targeting Japan, and the economy strategy for targeting the US. These approaches are tested and validated using Chinese and Romanian exporters as examples.
Publication Name: Journal of Management Studies
Subject: Business, general
ISSN: 0022-2380
Year: 2005
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Why service and manufacturing entry mode choices differ: the influence of transaction cost factors, risk and trust
Article Abstract:
The internationalization methods of service and manufacturing companies are different because of the differences in industry focus and operational uncertainties for each type of business.
Publication Name: Journal of Management Studies
Subject: Business, general
ISSN: 0022-2380
Year: 2003
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Post-formation processes in eastern and western European joint ventures
Article Abstract:
A study on the firms interested in creating successful joint-ventures by using post-formation processes and from European perspective, is presented.
Publication Name: Journal of Management Studies
Subject: Business, general
ISSN: 0022-2380
Year: 2006
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