Grey interactive-services division to open offices in China, Mexico

Article Abstract:

Beyond Interactive booked $7 mil revenue on $43 mil of accounts in 1999. It plans offices in Guangzhou, Beijing, Hong Kong, and Mexico City. Foreester Research forecasts Mexican Internet ad market to grow from 1999's $11 mil to $241 mil in 2003. eMarketer sees China's Web ad market increasing from $8 mil to $220 mil over the same period.

Advertising Services NEC, Agency Planning/Goals, Statistical Data Included, Foreign operations, Advertising services, Marketing industry, Beyond Interactive

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Vivendi is set to purchase U.S. Filter

Article Abstract:

Palm Beach, Calif.-based U.S. Filter Corp. is expected to be acquired by the French conglomerate, Vivendi SA. The announcement is not yet official and, consequently, no terms were divulged. If and when the merger happens, Vivendi will have a considerable presence in the U.S. which will give it a better competitive edge with its French rival, Suez Lyonnaise des Eaux SA. The deal could be for around $6 billion in cash.

Comment:

Rumored to be ready to buy U.S. Filter Corp.

Asset sales & divestitures, Acquisitions & mergers, Water Supply and Irrigation Systems, France, Water supply, Water Treatment, Water utilities, Mergers, acquisitions and divestments, Abstract, Water treatment plants, United States Filter Corp., USF, Vivendi S.A.

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Omnicom Group to measure how ads do

Article Abstract:

DDB Worldwide is setting up DDB Matrix to analyze the effectiveness of advertising. Some companies, such as Proctor and Gamble and Colgate Palmolive are linking what they pay an ad agency to the sales of the advertised brand. DDB Matrix says it has 20 contracts for its service, both from DDB and from outside clients.

Organizational history, Advertising Research Services, New Agency Services, Management, Market research services, Marketing research firms, Advertising research, DDB Matrix

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