High performance marketing
Article Abstract:
High performance marketing requires companies to follow certain policies in the management of the marketing function. These policies include satisfying customer needs, providing marketing staff with incentives and measuring the profitability of market share.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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B2B branding: avoiding the pitfalls
Article Abstract:
Brands are assets of a company. Companies must invest time and money in their brands and manage them well.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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New media power
Article Abstract:
The methods of using the new media for building brand equity of comapnies and products are described.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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