Hits and misses of 1997: why few new products dared brave the market

Article Abstract:

It was a bad year for new product introductions in Australia in 1997. Product similarity, sluggish consumer spending, and higher product-introduction costs contributed to companies' reluctance to introduce new lines. Packaged goods marketers, taking a cheaper, safer route, focused on line extensions, rather than all-new products. A rundown of successful and unsuccessful product and service launches is presented.

Australia, New products, Product introduction

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Footy fans are getting the message

Article Abstract:

The Australian Football League has been using celebrity personalities in its advertising campaigns for the past five years with much success. The ads have contributed to a new image for the league and are partly responsible for increases in game attendance and club membership numbers. The campaign's structure includes a grand-scale television commercial followed by a series of ads to promote specific matches.

Sports Teams and Clubs, Sports clubs, managers, & promoters, Professional Football, Advertising, Sports franchises, Australian rules football, Australian football

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Simple but effective: adz meanz beanz profitz

Article Abstract:

Heinz-Wattie Australasia boosted sales of canned spaghetti and baked beans by restyling the package, introducing 10 new products and devising clever advertisements. After this investment, sales rose 10% in 1997, after several years of 2% growth. New products include the addition to sausage and meatballs. Ads caught the eye of children by using characters from children's computer games.

Specialty Canning, Canned specialties, Preserved Fruits and Vegetables, Canned Foods, Fruit and Vegetable Canning, Pickling, and Drying, Canned Spaghetti, Innovations, Marketing, Pasta products, Advertising campaigns, Canned foods industry, Canning industry, Heinz-Wattie Australasia

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