How banks apply marketing expertise to develop new derivatives

Article Abstract:

Commercial banks should utilize market-based strategies to enhance the success of new derivatives development. The marketing of forward-based contracts and option-based contracts in banks depends on the proper selection of customer segments. Banks evaluate the competitive advantages of derivative markets to determine the core product features that can be exploited. Managers of derivative operations have a major influence on the development of derivative products compared to marketing personnel. The adoption of product innovations depends on the technical personnel.

Commercial Banks, Commercial Banking, Marketing Management NEC, Banking industry, Marketing, Derivatives (Financial instruments), Marketing management

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Commercializing nascent technology: the case of laser diodes at Sony

Article Abstract:

The mixture of higher product complexity and shorter technology lifecycles conveys that commercializing nascent technologies is likely to play a more important role in new product development. In Sony's commercialization of laser diodes, coordination is promoted between research and development by using internal research symposia and technology expositions. The company expedites technology commercialization by moving project team members from research to development and making those members be responsible for implementation.

Semiconductors and related devices, Semiconductor and Related Device Manufacturing, Product Development, Diodes NEC, Case studies, Sony Corp., Diodes

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