How to untangle Web of promotions for wireless service

Article Abstract:

Cellular telephone shoppers can conduct careful research before selecting from among numerous services in a given market. First, fancy features may not a meet a user's needs. Personal communications services (PCS) does not extend to many rural US areas, plus its inconsistency in some larger cities may prompt users to retain analog cell phones and services for the time being. Second, heavy users can take advantage of inexpensive monthly rates for large blocks of time. Digital service also can provide better sound and security features. Third, traveling customers can choose a special dual-mode phone that has the ability to handle both wireless and analog calls. Fourth, lighter-weight phones usually are powered by smaller batteries. Fifth, monthly bills can skyrocket after the initial contract's discounts expire. The most suitable contracts consist of basic packages with plenty of monthly discount minutes before regular charges take effect. Finally, asking questions during negotiations can yield price reductions or other gifts.

Cellular Mobile Radio Services, Cellular telephones, Wireless telephones, Marketing, Cellular telephone services, Technology overview, Cellular telephone equipment industry, Smart phone, Smart phones

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AirTouch feels pressure of growing wireless market; despite early optimism, goal to double share price may fall short

Article Abstract:

AirTouch Communications probably will not reach its goal of reaching $46 a share by the end of 1997. Chmn Sam Ginn that AirTouch would double its stock price to $46, when the wireless carrier held an initial public offering in 1994. Instead, AirTouch's late Nov 1997 price stood at $39.25 in New York Stock Exchange composite trading. The Pacific Telesis Group (PacTel) spinoff, which initially dominated the California cellular market, promised stock to most of its employees after the stock price reached twice its value. Wall Street does not share the same enthusiasm because of an increasingly competitive wireless market. Other companies are challenging AirTouch and other cellular players with PCS digital wireless licenses that feature low prices and promises of better sound quality. AirTouch has met or surpassed many of its financial and customer-service goals outlined at its public offering.

Mobile Radio Services, Finance, Wireless network, Wireless LANs, Wireless communications services, Securities, Company securities, AirTouch Communications Inc., ATI

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Sprint, too, moves to franchise wireless service

Article Abstract:

Sprint PCS announced that it has been in discussions with businesses to sell wireless phone services, or digital PCS, under the Sprint brand name in some smaller US markets. The Sprint affiliate's efforts mark the latest franchising trend among wireless phone companies, which are competing to build their multibillion dollar systems. AT&T and Nextel Communications also are considering licensing deals. Sprint PCS' licensing plan calls for recipients to develop the infrastructure and market services under the Sprint name, according to Sprint PCS CEO Andrew Sukawaty. The company also will extend franchising opportunities to local utilities, telephone companies and other interested management teams in smaller markets. Analysts approve of the affiliation strategy, given that PCS vendors must construct their networks to compete immediately with established carriers.

Sprint Corp., Sprint Spectrum L.P., FON, Licensing agreements, Company licensing agreement, Personal communications services

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