IBM, Microsoft, in bid to revive sales of OS/2, will make it more available

Article Abstract:

IBM and Microsoft Corp will make OS/2 available on a wider range of computers in an attempt to bolster lagging sales. IBM will endorse Microsoft Windows, formerly a competitor of OS/2, and offer its own enhanced version of OS/2. The agreement is the start of a move to make OS/2 available to users at high and low ends of the microcomputer market. The companies are together working on a new version of the operating system that will run on 2Mbyte entry-level microcomputers. The current version of OS/2 is not recommended for machines with less than 4Mbytes of internal memory. The high-end of the market will be solicited with a version that takes advantage of 80386- and 80486-based microcomputers' capabilities. IBM's embrace of Windows means that Windows could become the operating system standard for low-end computer users.

Prepackaged software, Usage, Microsoft Corp., Operating systems (Software), Marketing, Operating systems, International Business Machines Corp., IBM, Product enhancement, MSFT, Microsoft Windows (GUI), column, Operating System, Compatibility, Marketing Strategy, Cooperative Agreements, Enhancements, OS/2, OS/2 (Operating system)

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Line dividing workstations and PCs blurs

Article Abstract:

LSI Logic introduces a chip set that will make it possible to clone Sun Microsystems workstations, bringing workstation prices down to the microcomputer range. And Apple introduces its most powerful microcomputer product yet, the Macintosh IIfx, which costs $8,969 without a screen or a hard drive. Two trends are reflected in these announcements: first, the declining cost of semiconductors means that microcomputers now rival workstations in power, and at the same time, costs of workstations are falling; and second, UNIX, once the province of computer specialists, is now being used in the office. Thus, LSI's chip set and Apple's IIfx microcomputer, which can run UNIX, both are seen as part of a convergence between microcomputers and workstations.

Semiconductors and related devices, Computer industry, Microcomputers, Microprocessor, Product introduction, CPUs (Central processing units), Microprocessors, LSI Logic Corp., LSI, Workstations (Computers), Compatibility (Computers), UNIX, Workstations, Compatible Hardware, product announcement, Trends, Microcomputer, Outlook, Apple Macintosh IIfx (680X0-based system), LSI Logic SparKit (Integrated circuit)

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Apple moves its Microsoft battle to the marketplace; computer maker initiates strategy toward growth and transition

Article Abstract:

Apple is not suffering significantly from its recent setbacks in the case it brought against Microsoft Corp alleging that the Microsoft Windows graphical user interface (GUI) illegally infringes on the Apple Macintosh microcomputer's interface. Rather, Apple is experiencing brisk sales of its Macintosh line while the industry as a whole is suffering from a slump in sales. Apple is planning on expanding its competitiveness by exploring opportunities as a software provider as well as a manufacturer of microcomputers. The company is planning to sell portions of its Macintosh system and is developing a Windows version of its QuickTime multimedia technology. Apple is also primed to enter the consumer electronics industry.

Computers, peripherals & software, Management, Planning, Growth, Growth (Physiology), Industry Analysis, Strategic Planning, Competition, Market Entry, Diversification

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