IBM signals delay affecting low-cost line
Article Abstract:
IBM announces that it will delay the release of its much-anticipated PS/ValuePoint line of microcomputers by one month, with the introduction now expected in Oct 1992. IBM had not previously indicated a specific date for the product roll-out, it had tied the introduction to other announcements expected in Sept 1992. The company is delaying the product introduction in order to make sure that it will have adequate supply to meet the anticipated demand. Industry analysts note that IBM needs the introduction of the PS/ValuePoint to go smoothly, as its microcomputer market share has fallen from an estimated 30 percent in Jul 1991 to 18 percent in Jul 1992. The target for the new line is corporate users desiring low-end microcomputers. IBM's main rival in the low-end microcomputer market is Compaq, which introduced the Prolinea line earlier in 1992.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1992
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Low-priced IBM home computer to be introduced in early summer; move will mark new effort to succeed in market where firm has lagged
Article Abstract:
IBM will introduce several models of a low-cost microcomputer in summer 1990. These product introductions signal a renewed attempt in a market where IBM has not done well in the past. Executives say IBM's new machines avoid previous mistakes: the new micros will run popular software, they will be powerful, and they will be easy to use. The microcomputers will be based on the Intel 80286 microprocessor, the basis for many of IBM's other low-end microcomputers. Pricing will be aggressive - between $1,000 and $2,000. In an expansion of a trial program, IBM plans to sell through department stores such as R H Macy & Company Inc and Sears, Roebuck & Co.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1990
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