Imus, Oprah and the literary elite
Article Abstract:
The number of books that are published annually has led to innovative marketing techniques to attract readers. Celebrities Oprah Winfrey and Donald Imus support reading and have made efforts to market books, and other media outlets are marketing books as well. The rise of new outlets has decentralized a central capital for books.
Publication Name: The New York Times Book Review
Subject: Business, general
ISSN: 0028-7806
Year: 1999
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The more things change...
Article Abstract:
Children's literature has not changed in 50 years, as books have repeated their popularity as generations have aged. The 1947 book 'Goodnight, Moon' is popular even in 1997, as it is remembered by parents and grandparents as a favorite book. Changes in the publishing industry are described.
Publication Name: The New York Times Book Review
Subject: Business, general
ISSN: 0028-7806
Year: 1997
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Making book on Oprah
Article Abstract:
Winfrey's on-air book club, where she has been recommending books since Sept. '96, has grown to be the single most influential book marketing tool in TV. Winfrey and her staff are inundated with publisher pleas. Some observers worry she has permanently changed the book market.
Publication Name: The New York Times Book Review
Subject: Business, general
ISSN: 0028-7806
Year: 1997
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