Information privacy and marketing: what the US should (and shouldn't) learn from Europe

Article Abstract:

This article examines the differences in the approach to information privacy exhibited by the US and Europe, from both a managerial and regulatory perspective. Topics addressed include how culture impacts the value placed on privacy rights, the privacy policies of Internet companies such as Amazon.com Inc., and the use of personal data for marketing purposes.

Europe, Other Justice, Public Order, and Safety Activities, Privacy, High technology industry, International aspects, Social policy, Science and technology policy, Amazon.com Inc., Privacy, Right of, Right of privacy, Data security, AMZN

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Turning around runaway information technology projects

Article Abstract:

The factors that impact the development of information management technology are examined. Recommendations for managing information technology projects are presented.

Analysis

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Beyond valuation: "options thinking" in IT project management

Article Abstract:

Real options are used to determine the value of risky IT investments. They can also be used to minimize risk and obtain maximum from an IT project.

Capital funds & cash flow, Asset & Risk Management, Risk management, Valuation, Knowledge-based systems, Knowledge-based system

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