Integrating R&D and marketing: a review and analysis of the literature
Article Abstract:
The successful development of a product's profitability depends on the efficient interaction of the R&D and marketing branches of a company. The interfacing of R&D and marketing is a necessary aspect of product development due to their similar goals. It is important to eliminate communication barriers between these functions to develop better cooperation. Cooperation will then enhance the success of a product due to the efficient sharing of the resources of both functions.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1996
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PDMA research on new product development practices: updating trends and benchmarking best practices
Article Abstract:
A research by the Product Development & Management Association reveals that new product development (NPD) processes are still evolving and experiencing numerous changes. Companies that did not update their NPD processes are expected to be on a disadvantage. For rewards for NPD, holding project-completion dinners is still a prevalent practice among business enterprises. There is also a higher possibility that project managers and champions will manage NPD projects.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1997
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PDMA success measurement project: recommended measures for product development success and failure
Article Abstract:
Product development professionals are shown six project strategy scenarios and four business strategy scenarios to determine measures for product development success and failure. Participants are asked to choose the most useful measures of success. The results indicate that most appropriate measures of project-level and program-level success depend on the company's project strategy and business strategy, respectively.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1996
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