Internet challenges traditional pricing model
Article Abstract:
The Internet is providing a more competitive market by empowering buyers who will pay a price based upon the value of the goods offered to them.
Publisher: Fordham University College of Business Administration
Publication Name: Fordham Business Magazine
Subject: Business, general
ISSN:
Year: 2000
Statistical Data Included, Analysis, Capital assets pricing model, Capital asset pricing model
Publication Name: Fordham Business Magazine
Subject: Business, general
ISSN:
Year: 2000
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Face the media future
Article Abstract:
The need for effective use of growing media, including print and electronic, by marketers for promoting products is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Marketing, Methods, Technology application
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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The customer-value gap
Article Abstract:
The potential of electronic commerce is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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Subjects list: United States, Management, Online services, Internet services, Electronic commerce, E-commerce, Home shopping
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