Interview

Article Abstract:

Manuel Garcia, executive vice-president at NCR in charge of world-wide marketing, discusses NCR's marketing and management philosophies and the state of the non-IBM mainframe manufacturers. According to Garcia, since implementing the concept of commercialization, the various NCR marketing groups are working together better. The company's decentralized management philosophy has been evolving for about ten years, maintains Garcia. NCR has invested large sums of money into its mainframe business and it intends to continue to do so, although Garcia realizes that it will never provide the level of growth the company is striving for. Thus NCR is putting increasing emphasis upon other markets, including microcomputers, telecommunications, and office automation.

Management, Company Profile, Manufacturers, Garcia, Manuel

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An Interview With Dan McCarthy

Article Abstract:

An interview with Dan McCarthy, vice president of retailing, indicates that NCR has shown a significant increase in the United States retail market. Its marketing organization's responsibility is to the retail market. New products that are being developed will be incorporated into the company's retail products of the future emphasizing its transaction processing concept. McCarthy believes NCR's strength in the retail market is due to its knowledge, appreciation and understanding of the retail user's needs. NCR's strategy is to develop tools for others to generate more software to run on NCR hardware.

Distribution channels, Online transaction processing, End users, User Need, Strategic Planning, Increase, Retailing, Retail/Reseller Channel, McCarthy, Dan

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An Interview with Richard Reese

Article Abstract:

NCR is moving its support and diagnostic functions to remote activities as much as possible. Field engineers will still go on site to solve problems but this service will be more costly. The Field Engineering Division is being renamed the Customer Support Division and operating system software support is included in the division. Eight to fifteen remote service centers are being established nationwide. Remote diagnostics is an attempt to cut the rising cost of service.

Computer industry, Customer service, Hardware, Maintenance, Computer Systems, Hardware Maintenance, Vendors, Support Services, Field Engineers, Reese, Richard

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