Introduction: special issue on selections from the International Research Seminar on Marketing Communications and Consumer Behavior

Article Abstract:

The annual International Research Seminar on Marketing Communications and Consumer Behavior was initiated by Eric Langeard in 1974. Now sponsored and organized by the Institut d'Administration des Entreprises d'Aix-en-Provence, the seminar continues to be a venue for the exchange of ideas among European and North American academics involved in marketing research. The participants are from Australia, Canada, Finland, France, The Netherlands, Portugal, Scotland, Slavonia, Sweden and the US.

Conferences, meetings and seminars, Marketing communications

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Examining the unintended consequences of marketing

Article Abstract:

The importance of firms evaluating the entire network of exchanges is examined. An evaluation of the firm and the stakeholders can be the steps toward ensuring that any unintended consequences of marketing activities are not only considered but also are appropriately addressed.

United States, Forecasts, trends, outlooks, Marketing, Methods, Analysis, Forecasts and trends, Market trend/market analysis, Market development

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