Mercedes-Benz of North America consolidates its $125 million account at Omnicom Group

Article Abstract:

Mercedes-Benz of North America chose Merkley Newman Harty, an Omnicom Group ad agency in New York, to handle its $125 million luxury car account that was taken away from Interpublic's Lowe Group. Close geographic proximity was only part of the decision. The new agency hopes there will be no conflict of interest issue with the fact that it handles the account for BMW motorcycles.

Automobiles and other motor vehicles, Autos & Motor Vehicles Whsle, Automobile and Other Motor Vehicle Wholesalers, New Agency Services, Marketing, Abstract, Automobile industry, Omnicom Group Inc., Automotive wholesalers, Luxury automobiles, Merkley Newman Harty, Interpublic Group of Companies Inc., Mercedes-Benz of North America Inc., Lowe Group

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Abercrombie & Fitch extends a print campaign to T.V

Article Abstract:

Abercrombie & Fitch have a new TV campaign for their clothes line. They are taking the print ad of college kids in Europe and transferring it to television. It seems to be that hottest ad campaign yet.

Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Advertising, Abercrombie & Fitch Co., Clothing stores

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