FCB Assigned New Pizza Line
Article Abstract:
Foote, Cone and Belding will handle the marketing responsibilities for Kraft Foods Inc.'s new frozen pizza line, California Pizza Kitchen. Kraft obtained the license for the product from California Pizza Kitchen Inc. in August 1998. Test marketing of the pizzas will begin in the fourth quarter of 1998. Foote, Cone and Belding already market two pizza lines for Kraft.
Publication Name: ADWEEK Midwest Edition
Subject: Business, general
ISSN: 0276-6612
Year: 1998
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Leagas, Adidas Pit Bryant vs. Nike
Article Abstract:
Adidas America and Leagas Delaney introduce television ad campaign for new shoes named after Kobe Bryant, the KB8II. The television ad campaign cost an estimated $15-20 million and is comprised of five episodes. First will run in October 1998, second in November 1998, and the remaining in 1999.
Publication Name: ADWEEK Midwest Edition
Subject: Business, general
ISSN: 0276-6612
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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