Knowhow - spite at the top

Article Abstract:

Disagreements amongst executives can culminate into a royal battle, which is not healthy for an organization. Richard Hewson, the managing director of executive coaching firm Hewsons suggests a method healthy communication amongst executives to avoid confrontation when expressing conflicting ideas and views.

Management, Training, Beliefs, opinions and attitudes, Executives, Business consultants, Management consultants, Interpersonal communication, Company business management, Hewson, Richard

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The procurement plague: advertising agencies may dislike having penny-pinching corporate-procurement staff assessing their pitches-but they will have to get used to it

Article Abstract:

The involvement of the procurement teams and the marketing executives in Australian advertising agencies is discussed. Their inevitability in developing valuable relationships and thereby adding value to the advertising agencies is examined.

Practice, Labor relations, Marketing executives

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Posting a profit: Outdoor advertising is looking good, but the sector is desperate for a reliable way to measure its success

Article Abstract:

The hurdles in expansion of the outdoor advertising industry of Australia are examined. The inability to agree on a common system of accountability is suggested to be the cause of it.

Sales & consumption, Outdoor advertising services, Outdoor Advertising, Display Advertising, Industry sales and revenue

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