Your marketing message back to the branding iron

Article Abstract:

A company brand is simply the reputation, feel and trust that customers have for the owner himself. A successful brand is the result, of an owner having a crystal clear vision of the nature of his presence in his specific business field, and why customers would go to him rather than his competitors.

Analysis, Customer loyalty

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Marketing for dummies? Build in quality control

Article Abstract:

Branding is a vital ingredient in the success of a marketing mix. Building in quality control in the whole process of marketing of a product will increase the consistency in deliverables.

Quality Control Management, Marketing Management, Administration of Marketing, Methods, Quality control

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Logo and Look: selecting the visual elements that support your brand vision

Article Abstract:

The logo of a company is the most visible and important element in building the brand image of the company. The aspects to be considered before slecting a logo are explained.

Influence, Logos (Graphic design), Logos (Graphics)

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