Leader as inquirer
Article Abstract:
Inquiry can suppy the information and drive neeeded to encourage meaningful dialogue, build community, visualize the future and take advantage of opportunities. Leaders may practice appreciative inquiry to help individuals, groups, and organizations realize new and exciting generative pictures of themselves based on an optimistic understanding of their past and present activities. The advantages and usage of appreciative inquiry are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Leadership is like theater
Article Abstract:
The need for marketing managers to balance their leadership roles for achieving the desired results for their companies is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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