Coke and Pepsi escalate their water fight

Article Abstract:

Coca-Cola has hired Berlin Cameron & Partners for a $20 million ad campaign for Dasani bottled water as PepsiCo mounts a $14 million campaign for Aquafina from agency FCB. Coke's water ranks 3rd and growing behind Aquafina and 2nd and Poland Spring at #1. Dasani's ads target women between ages 25 and 49 and feature bands like Earth, Wind & Fire.

Campaigns, Bottled Water, Bottled Water Manufacturing, Bottled and canned soft drinks, Coca-Cola Co. (Atlanta, Georgia), Bottled drinking water, KO, PepsiCo Inc., PEP, Bottled water industry, FCB, Berlin Cameron and Partners

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Ernst & Young hopes campaign will help it stand out in crowd

Article Abstract:

Ernst & Young budgeted $50 million for print and television advertising, in a campaign designed by D'Arcy Inc. This is a 700% increase over last years spending. Part of the firm's strategy is to tout its ability to help companies build the e-commerce part of their business.

Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Campaign Launched, Statistical Data Included, Accounting firms, Accounting services, Ernst & Young L.L.P., D'arcy Inc.

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