Revlon to unveil fresh-faced campaign
Article Abstract:
After 8 consecutive quarterly losses Revlon targeted Kirshenbaum Bond for its Skinlights line of cosmetics with an attempt to get women to relate, with the low-profile model, Ruza. Revlon is still looking for an agency for its corporate account, so Kirshenbaum, which had success with Target is hoping for success with a $20 million promotion for more up-scale women who aren't afraid of crystals, as opposed to traditional foundations and cover-ups. Revlon chief Ronald Perelman plans to spend much more in advertising this year to turn around the 48% stock drop from the last 10 months.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Kimberly-Clark ads go behind the scenes
Article Abstract:
Kimberly-Clark is walking the difficult line of taste and marketing with a confusing campaign for Cottonelle Fresh Rollwipes with a "celebrating buns" campaign. J. Walter Thompson took a year-and-a-half to negotiate the campaign for wet toilet paper. One can read "When you feel this clean, pose responsibly" as you stare at the photo of a jeans-clad boy's rear. A sumo wrestler's fanny is also a feature in ads. In symmetry with the market, Procter & Gamble is almost simultaneously launching its own wet TP.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Nasdaq dealer plans a campaign to quit shadows of Wall Street
Article Abstract:
The Knight/Trimark Group has signed an advertising contract with Doremus, a subsidiary of Omnicom Group, for its national advertising campaign.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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