Making its marque at the top; Toyota's Lexus offers a lesson in brand development

Article Abstract:

On the sales charts, Toyota's Lexus car and light trucks run a close second to Mercedes in the luxury department. Lexus has set a standard for excellent service and has developed brand loyalty among its customers. Consequently, Acura and Infiniti have a lot of catching up to do. In sport utility vehicles, Cadillac and BMW don't even have a product to market as yet, and won't for a couple more years. The Lexus RX300 is a midsized sport vehicle that gives its driver and riders an elevated ride without sacrificing the feel of luxury as opposed to the feel of a truck ride.

Motor vehicles and car bodies, Product information, Marketing procedures, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Marketing, Automobile industry, Sport utility vehicles, Toyota Motor Corp. Lexus Div.

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Venator to close 570 athletic footwear stores

Article Abstract:

The Venator Group is closing 570 Kinney and Footquarters shoe stores. The specialty footwear unit lost $35 million for the six months ending Aug. 1, 1998, up from a $12 million loss for all of 1997. Venator will take a $173 million third quarter charge. The company is trying to rebuild itself into a leaner athletic footwear, sporting goods and apparel chain. Venator will try to avoid layoffs by finding jobs within its other business units for the 4,600 full time and part time employees affected by the closures.

Shoe Stores, Foot Locker Inc., Article

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As rivals flail, Teardrop Golf yells fore and makes more deals

Article Abstract:

Teardrop Golf will start selling clubs in Asia in 1999, it has gained a spokesman in Fred Couples from Lynx Golf, sponsors a golf tour for budding players, has about $21 million in debt, and still it is interested in acquiring more small companies. But the company expects to have modest earnings in l998 after a loss in 1997. And it thinks of itself as 'aggressive, smart and growing.' Its primary product has been the Teardrop putter.

Comment:

Small company keeps its eyes open for acquisition opportunities

Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Golf Clubs & Parts, Planning, Golf clubs (Sporting goods), TearDrop Golf Co., TDRP

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