Mall atmospherics: The interaction effects of the mall environment on shopping behavior

Article Abstract:

The moderating effects of ambient odors on shoppers' emotions, perceptions of the retail environment, and perceptions of product quality under various levels of retail density are investigated. Ambient odors positively influence shoppers perceptions only under the medium retail density condition and a moderate incongruity level is more likely to trigger a favorable evaluation of the situation (the shopping experience), object (the products sold), or the person (the salesclerks).

Market Survey Techniques, Influence, Market surveys, Consumer behaviour, Shopping malls

---

Consumer perceptions of service quality attributes at sporting events

Article Abstract:

A study looks at the importance of service attributes that are used by sports fans when they evaluate the service that they received at sporting events. The study looked at in this article evaluates the following areas: employees, pricing, concessions, facility access, comfort, game experience, convenience, smoking, and showtime.

Eating places, Food Service Contractors, Sports Food Service, Statistical Data Included, Methods, Food services, Customer service, Sports, Polling Data, Event concessions

---

Similar abstracts:

• Abstracts: Buyer reactions to ethical beliefs in the retail environment. Atmospheric affect as a tool for creating value and gaining share of customer
• Abstracts: It's beginning to smell (and sound) a lot like Christmas: The interactive effects of ambient scent and music in a retail setting
• Abstracts: Consumers' use of alternative information sources in inference generation: a replication study. Atmospheric effects on shopping behavior: a review of the experimental evidence
• Abstracts: The impact of cognitive and/or affective processing styles on consumer response to advertising appeals. The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
• Abstracts: Consumer decision-making, salespeople's adaptive selling and retail performance. The effect of retail atmospherics on customers' perceptions of salespeople and customer persuasion: an empirical investigation

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.