Managing network effects in high-tech markets
Article Abstract:
An argument is presented which states that the best way to stimulate further development of a product is to reposition it in order to strengthen network effects. Network effect is a situation, in which the decision of the consumer depends not only on the core product but also on the availability and quality of its complements.
Publication Name: The Academy of Management Executive
Subject: Business, general
ISSN: 0896-3789
Year: 2003
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Introducing new products can be hazardous to your company: Use the right new-solutions delivery tools
Article Abstract:
Research and management theory regarding new product failures is given. The article discusses three keys to success, customers need for a total solution to a problem, emphasizing product introduction over customer solution, management becoming internally absorbed resorting to making a product that is easiest for them to make.
Publication Name: The Academy of Management Executive
Subject: Business, general
ISSN: 0896-3789
Year: 2001
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Vasa syndrome: Insights from a 17th-century new product disaster
Article Abstract:
Using the sinking of the Swedish war ship Vasa as an example, this article addresses problems in product development. Seven potential problems in new product development are given.
Publication Name: The Academy of Management Executive
Subject: Business, general
ISSN: 0896-3789
Year: 2001
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