What marketing wants the CEO to know

Article Abstract:

Chief executive officers are always on the lookout for profitability and growth factors as standards for gauging business success. Marketing is never thought of as a significant contributor for the success of an organization. A framework to show the marketing metrics side of the equation, is delineated. As customer acquisition and retention is depended on marketing aspect of an organization, chief marketing officers should be allowed to establish their voice at CEO's table.

Marketing Personnel, Influence, Business success

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Customer-centric marketing ROI: the right measure for marketing profitability

Article Abstract:

Companies are always attentive to maximizing the profits, and it is imperative they know that their success depends on their customer relationship management. Companies have to move from product-centric to customer-centric to achieve the expected financial benefits. The usage of the technique of multi-level marketing ROI analysis for identifying profit potential is discussed.

Methods, Return on investment, Rate of return, Customer relationship management

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The ultimate buzz: the role of "inside-out" marketing

Article Abstract:

DaimlerChrysler tries to get its employees excited about the cars and trucks the company produces. This 'inside-out' marketing technique enables all employees to assist in product development as well as to do their 'real' jobs.

Motor Vehicles & Parts, Transportation Equipment Manufacturing, Motor Vehicles and Equipment, Management, Case studies, Column, Transportation equipment industry, Marketing management, DCX, Daimler AG

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