Marketing

Article Abstract:

Various studies have shown that marketing-oriented organizations perform better than those which are less customer-oriented. The dominant strategic orientation of 50 Japanese suppliers and customers were analyzed and correlated with their performance in terms of market share, sales turnover, growth rate and profitability. The survey showed that those with market orientation, driven by competitiveness and goal attainment with decisive and achievement-oriented leadership styles become better performers than organizations classified either as an adhocracy, hierarchy or clannish. Another study on 40 companies showed that organizational success is result from consistent delivery of superior customer service through operational excellence, customer intimacy and product leadership. Moreover, development of customer loyalty programs also lead to improved profitability.

Consumer confidence, Customer relations

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Marketing led strategic change

Article Abstract:

Strategic change can be achieved through the development and implementation of effective marketing planning techniques. The implementation of these planning techniques alone will not guarantee success. Hence the need to create an environment which can support strategic planning initiatives. Strategic marketing techniques that can be used include growth/share matrix analysis, strategic database marketing, and improved customer service.

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New business concepts for growth

Article Abstract:

Techniques to encourage corporate growth are evaluated, focusing on the strategic planning methods of such companies as telecommunication services company Nokia Inc. and airline company Southwest Airlines. Topics include clear understanding of company's purpose, impeccable customer service programs, and efficiency in operations.

World, Corporations, Corporate growth

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