Maximum versus meaningful discrimination in scale response: Implications for validity of measurement of consumer perceptions about products
Article Abstract:
The use of the number of response categories that are meaningful to respondents as a criterion in designing attribute rating scales in marketing is argued in contrast to a focus on using scales to maximize the discrimination elicited from respondents. The findings suggest that though the number of response categories in a scale influence scale response by eliciting finer discriminations with increases in the number of response categories, the number of meaningful categories for an attribute also influences attribute ratings.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Developing typologies of consumer motives for use of technologically based banking services
Article Abstract:
A survey sent to banking customers indicates that different consumer motivations led to use of different technological services. Technologies examined include debit cards, telephone banking, and automated teller machines.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Managing integration and coordination in cross-functional teams: an international study of Concurrent engineering product development
- Abstracts: Confirmatory cross-cultural research: testing the viability of a corporation-wide safety policy. Sticks and stones: Language, face, and online dispute resolution
- Abstracts: International currency relationship information revealed by cross-option prices. A hedging deficiency in eurodollar futures
- Abstracts: Identification of the critical factors of TQM. Development and validation of TQM implementation constructs. Swiftness and intensity of administrative innovation adoption: an empirical study of TQM in information systems
- Abstracts: An organizational information-processing profile of first movers. Relationship of firm size, initial diversification, and internationalization with strategic change