McDonald's burger war salvo; is 'made for you' the way folks want to have it?
Article Abstract:
McDonald's (Oakbrook, Ill.) has begun to implement a new method for assembling hamburgers in order to improve the quality of their food. Instead of allowing the hamburger to wilt under microwaving and heat lamps, only the patty will be kept in a heat cabinet until hamburger assembly on a toasted bun. The new method, called 'Made for You' has been introduced in 600 kitchens so far, and all 13,500 are to be remodeled by the end of next year. The new method has been implemented in response to McDonalds' sagging market share. The company shall also introduce the Big Extra, a new hamburger that resembles a Burger King Whopper in look and taste.
Comment:
McDonald's introduces new system for making hamburgers, in order to improve both food quality and market share
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Ex-chief's plan for Sunbeam is scrapped
Article Abstract:
The Sunbeam Corporation, which is struggling to recover from a record of poor performance that had sent its stock into a wild tumble, has announced plans to discard its former chairman's plans in favor of a massive decentralization of its operations, including the closure of some plants and the sale of some of its businesses. The company will reorganize itself around three operating groups, international, outdoor leisure products and household products. Sunbeam remains under investigation by the Securities and Exchange Commission.
Comment:
Plans massive decentralization of operations, including the closure of some plants and the sale of some of its businesses
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Companies view ethnic holidays like Kwanzaa and Three Kings Day as a way to reach a niche
Article Abstract:
Supporting ethnic communities throughout the year is probably the best approach to reaching ethnic consumers on ethnic holidays. More promotions can be found these days targeting minorities around Kwanzaa, Three Kings Day, Lunar New Year, Martin Luther King Day, Black History Month, and the Billiken Day Parade. Agencies can be found that specialize in particular markets and will help client companies do the right thing.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Microsoft fight will be waged on wide front. Justice Dept. and Microsoft put their cases into writing. Gates on tape: scant memory of key details
- Abstracts: Hazards ahead for the unwary e-trader. Stuck between hype and reality
- Abstracts: 3 industries pass tests for year 2000 computer glitch. Monsanto set to acquire Cargill's foreign seed unit. The last-stand partnership on Wall Street
- Abstracts: Farm-equipment makers brace for softer ground ahead. Deere posts gain of 15% in profit; output to be cut. 3M expects earnings to decline due to Asia's turmoil
- Abstracts: How a pasta maker used its noodle to whip the giants; AIPC reflects power shift within food industry to private-label firms