Ford to sell safety to kids on Nickelodeon
Article Abstract:
Ford Motor Co. has signed a 3-year contract with Nickelodeon cable channel to present the auto company's products with safety guides in what is rumored to be a $20 million campaign. The safety message could be enhanced by the prospect that children 2 to 11 easily develop brand preferences. The Ford "spokespuppy," a computer animated dog named Blue will also be present at dealerships as well as TV. J. Walter Thompson has created the ads. Nickelodeon will also present the show, "Blue's Clues" - Ford insists there will be no product placements on the show.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Mercedes ads shuck stodgy aura for hipper tone
Article Abstract:
Mercedes-Benz has tapped Merkley Newman Harty to launch a hip new campaign to market the C240 and C320 models. Print and TV ads will cost about $25 million targeting a 42-year-old who makes about $100,000 a year. The $30,000 to $37,000 models are more fun by Mercedes standards but BMW shows a lack of worry with their deft counterparts. Mercedes also plans Internet ads and lavish trade shows.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Ford to debut ad at same time globally
Article Abstract:
Ford Motor Co. is launching a blockbuster ad campaign, 9 p.m. October 31 which will feature 2 minute montages of nearly 60 scenes to be aired on very major network in the world. Ford, and head agency J. Walter Thompson hope to link the company's 7 brands in the mind's of viewers and boost corporate image and respect with a splash. There is no voice over in the ads. The scenes, involving 9 countries are supposed to be a resounding welcome to the new century built on emotional images: homecomings in a Ford Mustang, a father-daughter reunion in a Ford pickup. The company wants to show how their vehicles relate to people around the world.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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