Metric for strategic alliance control

Article Abstract:

A study developed a set of metrics to evaluate the strength of a strategic alliance and thereby improve its potential for success. It is designed to help managers make the best possible rather than the right decisions at the beginning of the alliance and then making the right decisions as the partnership develop. This approach allows for changes in the nature of the alliance itself and inter-project learning. It is based on the experiences of a large electronic systems maker that forged partnerships with several smaller strategic technology suppliers.

Research and Development in the Physical, Engineering, and Life Sciences, World, Commercial physical research, Research & Development-Industry, Statistical Data Included, Joint ventures, Industrial research, Business enterprises, Strategic alliances (Business), Research and development partnership, Research and development partnerships, Cooperative industrial research, Cooperative research

---

The importance of customer input in the development of very new products

Article Abstract:

The article examines the influence of customer feedback on market newness and technological newness of products. Findings show that importance of customer feedback rises with market newness but then drops off, while for technological newness, it rises and does not drop off.

Market Research, Customer Relations, Methods, Evaluation, Influence, Marketing research, Public participation, New products, Product introduction, New technique

---

Supporting the technology-push of a discontinuous innovation in practice

Article Abstract:

The article tracks processes linked to proficiently pushing Powerformer technology onto the hydraulic power generation market. Topics include competitive product concept, calls for action, leveraging procedures, and commercialization.

Product development, Marketing procedures, Fluid Power Cylinder and Actuator Manufacturing, Market Targeting & Approach, Hydraulic Robotic Controls, Hydraulic Marine Transmission Controls, Marketing, Company marketing practices, Market strategy, Hydraulic equipment, Hydraulic machinery

Similar abstracts:

• Abstracts: Does cheaper, faster, or better imply sooner in the timing of innovation decisions?
• Abstracts: Strategic organizational change: exploring the roles of environmental structure, internal conscious awareness and knowledge
• Abstracts: A study of innovators' experience of new product innovation in organisations. Team member experiences in new product development: views from the trenches
• Abstracts: Testing the mixture-of-distributions hypothesis using "realized" volatility. The index futures markets: is screen trading more efficient?
• Abstracts: Buyer-seller relationships and selling effectiveness: The moderating influence of buyer expertise and product competitive position

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.