Monsieur Big

Article Abstract:

French advertising agency Publicis has become the world's fifth-largest agency with revenues of $2.1 billion. The company has acquired over 60 related companies across the globe since 1997, masterminded by chief executive Maurice Levy.

Management, Mergers, acquisitions and divestments, Advertising agencies, Publicis International, Levy, Maurice

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Ask the experts

Article Abstract:

The old adage of customer being always right can be seen as more and more companies, with new technology and prizes are following the adage strictly.

United States, Marketing procedures, Venture Analysis, Technology application, Business enterprises, Customer relations

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Change of scene

Article Abstract:

The changing trends of consumer opinion regarding advertising and marketing in Australia and the United States are observed.

Australia, Marketing, Public affairs, Advertising, Public opinion

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