ABC takes big gamble 'Monday night'

Article Abstract:

ABC's program "Monday Night Football" has hired Dennis Miller to host. Since the show has dropped in ratings lately, the company is hoping to attract viewers who aren't big fans of football, but enjoy the comedy of Dennis Miller. The fear is that while they may attract less serious fans, ABC may simultaneously alienate the true football fans

Appointments, resignations and dismissals, Monday Night Football (Television program), Comedians, Miller, Dennis

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NBC storms marketing front to ensure 'Weakest Link' isn't just that; with humvees, graffiti, network drills game show's motto into psyche of TV viewers

Article Abstract:

Britain's hit show, "The Weakest Link," is being promoted in the U.S. in the hopes of making it as successful as "Who Wants to be a Millionaire." NBC went to all lengths to see to it that that might happen, using even sidewalk graffiti and "plants" in the crowds outside "Total Request Live." The opening week, with three shows instead of one, seems to have clinched the marketing numbers NBC wanted. Thirteen more weeks were ordered. So far, it is not the weakest link. "The host from hell," Anne Robinson is asked for autographs in spite of her contrived rudeness.

Television, Campaign Effectiveness, Advertising Activity, Motion picture & video production, Motion Picture and Video Production, Account Activity, Demographics, Campaign Themes, TV Program Production-Network, Out-of-Home Advertising, Broadcasting industry, Public opinion, Television production companies, Network television production, Weakest Link (Television program), Robinson, Anne

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TV's big four get early start on promoting the new season

Article Abstract:

NBC, CBS, ABC and Fox Broadcasting are launching early promotions hoping to arrest the yearly drop in television ratings, noting a hurtful 7% last year. 36 new shows are competing for more discerning viewers so the TV industry is taking a page from the motion picture companies. Start generating a buzz as early as 6 months before a season starts and focus the promotion toward single programs, not the networks themselves.

CBS Broadcasting Inc., Fox Broadcasting Co.

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