New toothbrush is big-ticket item

Article Abstract:

Gillette's Oral-B Labs is introducing a new toothbrush that will cost consumers five bucks. The company could use a boost for its failing profits, drop in revenue and stock price, and generalized faltering financially. Oral-B contends the bristles, angled, not straight, will do a 25% better job of removing plaque. There is a fatter, rubberized handle which might promote longer brushing. After test-marketing the new Cross Action toothbrush, the company decided to price it at what the market would bear.

Product introduction, Research Findings, New Products/Services, Brooms and brushes, Toothbrushes, Broom, Brush, and Mop Manufacturing, Product Test Marketing, Gillette Co., G, Oral B Laboratories

---

Nasty legal battle ends as Rite Aid settles suit filed by former executive

Article Abstract:

In a lawsuit filed against Rite Aid Corp. by Kevin J. Mann, settlement terms were not disclosed by either party, but the drug store giant's CEO apologized to Mann 'for any damage to his reputation.' Mann had been fired for 'poor performance' and then denied severance and certain stock options. Those benefits are presumed to now have been restored, with stock options that could amount to as much as $12 million.

Comment:

Co. settles with the man it fired last year

Legal issues & crime, Drug stores and proprietary stores, Pharmacies and Drug Stores, Drug Stores, Cases, Drugstores, Rite Aid Corp., RAD

---

Similar abstracts:

• Abstracts: This time, it's the Barbarians at the Web; Zapata makes surprise bid for search firm. This time, it's the barbarians at the Web: Zapata makes surprise bid for search firm
• Abstracts: Coke revisits its emotional ads of the '70s. Compaq startles Madison Avenue by switching to DDB Needham. BBDO wins Frito-Lay business of PepsiCo from sister Needham
• Abstracts: Northwest pilot talks termed at impasse. Northwest, Continental forge alliance, despite Justice Department objections
• Abstracts: The race for 'sticky' Web sites; behind the deal frenzy, a quest to hang on to restless clickers
• Abstracts: Guffaws aside, new scooter makers zip ahead. Sixty goofy-looking little figures spark a toy craze. Lego's robot set for kids grabs crowds of grown-ups

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.