The race for 'sticky' Web sites; behind the deal frenzy, a quest to hang on to restless clickers

Article Abstract:

A large number of mergers and patrnerships is taking place among computer industry, communications and Internet companies as they strive to develop collections of Web sites capable of acquiring and retaining the largest number of users. The ability of sites to do this is a quality referred to as 'stickiness' and it is achieved by combining in one Web location access to all the services and resources it is imagined a Web surfer could want. Success is measured by the amount of time a user stays connected to sites controlled by a company. By controlling a large number of sites concerned with a broad range of user concerns, companies can increase a user's time on their resources and increase the chances that he will become a customer for any business offering goods or services via their sites. Companies that can give their customers access to information and services through the broadest range of communications media at the highest speeds also increase their stickiness. An example is the ability of Excite users to trade stocks on line using At Home's cable modem access and to track stocks using their cell phones and pagers, an advantage made possible by At Home's close ties to AT&T. An online business that cannot offer its users such a range of services is at a competitive disadvantage.

Analysis, High technology industry, Economic aspects, Mergers, acquisitions and divestments, Marketing, Acquisitions and mergers, Web sites (World Wide Web), Market share, Web sites, Internet/Web overview, World Wide Web

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Amazon.com to open two more 'stores' on its Web site; toys and electronics to be sold as firm seeks a mark in big categories

Article Abstract:

Giant online bookseller, Amazon.com is jumping into the arena of adding consumer electronics and toys to it's $20-billion-a-year inventory. Chairman Jeffrey Bezos is putting all his chips on the line of rapid growth for his company. Ignoring competition from other online retailers who have had years head start on Amazon.com, the company hopes to offer goods below list price and give well-informed sales information about each product. There will doubtless be other product categories Amazon will eventually offer to its base of more than 10 million customers.

Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Game, Toy, and Children's Vehicle Manufacturing, Services introduction, Games, toys, and children's vehicles, Toys, Management, Services, Consumer electronics industry, Amazon.com Inc., Company service introduction, Service introduction, Toy industry, AMZN, Bezos, Jeffrey

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