Ogilvy is under political fire over billings

Article Abstract:

Senator Bob Barr wants the Office of National Drug Policy to end its contract, now into 3- of 5-years with Ogilvy & Mather over possible fraud in billings to the White House. Ogilvy handled the Office's anti-drug advertising campaign. The General Accounting Office has referred the case to the U.S. Attorney in New York. Ogilvy has brought in an outside auditor to look into the possible overbilling of $850,000 of the $684 million contract. Meanwhile, the Drug Office is quite happy with Ogilvy's results on the campaign.

Contracts & orders received, Legal/Government Regulation, Reports, Political activity, Investigations, United States. Office of National Drug Control Policy, Ogilvy & Mather Worldwide Inc., Collection (Accounting), United States. Government Accountability Office, Barr, Bob, Ogilvy and Mather

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Advertisers are cautious as household makeup shifts

Article Abstract:

The 2000 census reports that the married couple with children under 18 constitutes only 23.5% of all households but marketers are slow to change their focus. Ads are almost always aimed at married women though single mothers numbers jumped 25% in the 90s. Charles Schwab bucks the picket-fence-perfect-family by reaching out to single women. And John Hancock Financial Services got bold with an ad featuring a lesbian couple. These are the few exceptions paying attention to the changing face of the country.

Marketing procedures, Demographics, Statistical Data Included, Marketing, 2000 AD, Family, Social change, Census, Censuses, Single parents

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Gun industry cancels ads, citing concerns over timing

Article Abstract:

The gun industry has decided to pull a magazine advertising campaign only six weeks after its introduction in order not to offend readers in the aftermath of the recent high-school massacre in Colorado. The National Shooting Sports Foundation's campaign was to discuss the safety of hunting and target shooting. The campaign was being produced by the Porter Novelli agency. The decision comes as President Clinton and Congress have stepped up efforts to enact additional gun-control measures.

Campaigns, Advertising, Print Media, Small Arms Manufacturing, Small Arms, Ethics, Social policy, Political aspects, Firearms, Massacres, Firearms industry, Firearms industry and trade, Littleton, Colorado, Gun control, National Rifle Association, National Shooting Sports Foundation, Porter Novelli

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