Interpublic's McCann builds Momentum

Article Abstract:

Momentum Worldwide, the fastest-growing marketing unit of McCann-Erickson WorldGroup, is set to acquire ImageWerks and Waylon Co., in a move to tap into the market comprised of 16-to-25-year-olds. Momentum's specialty is 'experiential marketing,' aimed at getting consumers to engage with a product or company in ways beyond merely watching a TV commercial.

Advertising and Related Services, Agency Formation/Mergers, Advertising, not elsewhere classified, Sales Promotion Services, Mergers, acquisitions and divestments, Appointments, resignations and dismissals, Marketing industry, SanFilippo, Jim, Schmidt, Bill, Howell, Andy, DiLeo, Greg, Momentum Worldwide, Waylon Co., Imagewerks

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Omnicom Group to buy stake in a medical-testing company

Article Abstract:

Omnicom Group is expected to announce a $20-million purchase of a minority stake in clinical-trials company Scirex. A similar move was made this month by Lowe Group, which bought International Pharmaceutical Research, another clinical-trials firm. The goal is to work with pharmaceutical firms from the outset as they weigh how to market their drugs. Since the FDA loosened regulations on the advertising of prescription drugs, pharmaceutical firms have begun aiming their marketing at consumers as well as at physicians. Pharmaceutical firms are keen to trim development costs, hold more focused trials and channel new drugs into the most lucrative markets as quickly as possible. In the past, drug companies have focused on the clinical trials rather than on the marketing subsequent to a drug's approval. The emphasis on the marketing aspect of the process will increase as a result of deals such as that made by Omnicom Group.

Testing Laboratories, Investments, Securities, Omnicom Group Inc., OMC, Services industry, Service industries, Scirex Corp.

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