Online support: the Ultimo Bra has been a sales hit overseas, but Australian women will not be buying it in shops
Article Abstract:
The Ultimo Bra, designed in the UK by Michelle Mone, is being sold in Australia via the internet and consultants who sell directly to women in their own homes and at work. Mone believes that selling in this way ensures that she can offer genuine value for money. Furthermore, women often feel uncomfortable about buying bras in shops.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Phone-sex hang-up leads to a net result: Malcolm Day, the 'king' of australian adult entertainment, has grand plans for his retail chain
Article Abstract:
AdultShop.com's revenue has been affected by the phone-sex issue, but managing director Malcolm Day aims to make the company the first online adult-entertainment brand recognized throughout the world.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Booksellers rewrite the story: retailers have tackled new rivals, web sites and the GST head on. As a result, sales are booming
Article Abstract:
There has been a significant revival in the fortunes of Australia's book retailers. Initiatives such as in-store internet facilities and coffee shops have been very effective in attracting customers.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: In the Internet gold rush, fund customers find a research treasure; but will they buy as well as browse? Crowds of Internet investors begin to thin
- Abstracts: Recycling goes straight to the source. On these sites, the 'www' stands for women. Dot.au domain name registration gets nasty
- Abstracts: Shooting stars. PC sales hit a lull after the storm. The virtual professor
- Abstracts: Unlocking the intellectual capital: knowledge is power, and IBM hopes to help companies find it, keep it and work with it
- Abstracts: From the bootstraps up. Well-heeled 'plodders'. Competitors may buy trouble with Web deals: The trade practices implications of joint ventures to buy common supplies are being watched closely