Ordiorne counts on quirky youth market

Article Abstract:

Although billings at San Francisco, CA-based ad agency Odiorne Wilde Narraway and Partners are down from $80 million in 2000 to $60 million in 2001, Pres. Jeff Odiorne has plans to survive the dot-com blowout. The agency operates a Web site called DearTimmy.com, a Dear Abby parody, which attracts young people who are then used by the agency for market research. The company has landed accounts for video games and alcoholic beverages and other products that appeal to the 18-35 year-old consumers that the agency is targeting.

Strategy & planning, Management, Odiorne, Jeff, Odiorne Wilde Narraway and Partners

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Comcast's bid may bolster AT&T's brand

Article Abstract:

If Comcast's bid for AT&T Broadband goes through, several advertising agencies will be affected. Currently Comcast works with Red Tettemer in Narberth, Pennsylvania, among others. AT&T works with WPP Group's Young & Rubicam and the broadband unit uses Havas Advertising's Jordan McGrath Case & Partners. AT&T feels confident about its branding startegies, but there is disagreement on that score from others in the marketing arena.

Marketing procedures, France, Cable Television Systems, Cable Networks, Company Planning/Goals, Cable and other pay TV services, Advertising Activity, Corporate Images, Campaign Themes, Usage, Mergers, acquisitions and divestments, Marketing, Online services, Internet services, T, Cable television broadcasting industry, Cable television, Comcast Corp., CMCSA, AT and T Corp., Young and Rubicam Inc., WPP Group PLC, Havas Advertising, Red Tettemer, Jordan, McGrath, Case and Partners

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Interpublic Group sues ex-official over lost account

Article Abstract:

Interpublic Group of Cos. filed a lawsuit against a former executive, Marvin Sloves, for his part in the agency's loss of the DaimlerChrysler advertising account of perhaps as much as $100 million per year. IPG claims that, after negotiating a lucrative consulting contract, Sloves manipulated the exit of the luxury carmaker's account to another agency where Sloves is now affiliated. The suit is in arbitration.

Comment:

Suing Marvin Sloves for his alleged role in agency's losing DaimlerChrysler account

Legal issues & crime, Legal/Government Regulation, Cases, Abstract, Interpublic Group of Companies Inc., IPG, Sloves, Marvin

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