Organizational risk perception and reduction: a literature review

Article Abstract:

There have been many publications concerning research into the perceived risk associated with organizational buying, but there are few reviews of the field. A review and appraisal of the current literature concerning organizational risk is presented, including a discussion of how managers view risk and the factors influenzing risk in organizational purchasing. Suggestions for further research are included.

Research, Methods, Purchasing, Industrial management

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Consumer awareness, understanding and usage of unit pricing

Article Abstract:

Consumer understanding, expectations and behavior towards unit price is studied and examined. The result of a survey of over 1000 people showed that; 31 percent of the sample did not understand how unit pricing was meant to help them compare products, 35 percent did not bother to look at unit prices and 28 percent stated that unit pricing was too difficult to use.

Consumer Behavior, Analysis, Unit pricing, Consumer behaviour

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Male versus female consumer decision making styles

Article Abstract:

Gender effects on consumer decision making process are evaluated by focusing on United Kingdom markets.

United Kingdom, Evaluation, Economic aspects, Influence, Consumer preferences, Sexism

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