Paulette Stout

Article Abstract:

In an effort to revive themselves, both Delta and advertising firm, Saatchi & Saatchi came together to create a billboard for the airline. Located in downtow Manhattan, the billboard is a 44-foot-long replica of a Delta jet. Delta hoped to capture more of the new business class to Europe while Saatchi had its eyes on acquiring the Delta account. The billboard depicts a real section of a Delta jet with seats and food to show the comfort a customer would have on an international flight. After winning over Delta, Saatchi then had only two months to realize their idea.

Scheduled Airlines, Scheduled Air Transportation, Campaigns, Advertising, Air Transportation, Scheduled, And Air Courier Services, Airlines, Delta Air Lines Inc., DAL, Saatchi & Saatchi

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Burnett tops Addys; MSSB leads finalist field at Chicago show

Article Abstract:

Leo Burnett's "Sign" television commercial won the Best of Show honors at the Chicago Addys show in April 1997. The McDonald's ad featured a baby on a swing who smiles upon seeing the Golden Arches. The "Sign" commercial also won a gold medal. McConnaughy Stein Schmidt Brown, another advertising agency, led the finalist field with 12 ads at the Addys show. The agency won a gold medal, too. The Art Directors and Copywriters Club of Chicago sponsored the Chicago Addys show.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Radio Advertising, Television advertising, Achievements and awards, Leo Burnett Company Inc., McConnaughy Stein Schmidt Brown

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accounts in review/2

Article Abstract:

This article examines the profiles of the advertising agencies that are currently condending for Deloitte Touche Tohmatsu International's account. Recent business history of each contender is presented, along with the profiles of the three agencies that are already on board of DTT.

Use of services, Contracts & orders received, Management Consulting Services, Advertising Activity, Campaign Launched, Account Activity, Campaign Themes, Business & Mgmt Consulting, Statistical Data Included, Contracts, Business consultants, Management consultants, Consulting services, Deloitte Touche Tohmatsu, Grey Advertising Inc., DDB Needham Worldwide Inc., Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG, Keiler and Co.

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