Pressure is on Dentsu to expand globally

Article Abstract:

Although it is is the largest ad agency in the world, Japan's Dentsu has failed to acquire, form or partner with a large business in Europe or the U.S. Last year's purchase of 20% of Bcom3 Group has yet to produce much in the way of results. The ostensible plan is for Dentsu to refer Japanese clients to Bcom3 offices overseas. If Dentsu is to remain independent, it may have to consider making acquisitions or forming partnerships with other agencies.

Japan, Financial management, Agencies, Statistics, Dentsu Tec Inc.

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Vietnam opens industry to foreigners

Article Abstract:

As Vietnam opens its economy to international companies, U.S. ad agencies find a way to enter the world's 13th most populated country via partnerships and acquisitions. There are 20 foreign agencies now in the country, despite Vietnamese restrictions and many see the Asia Pacific region as a future hub for growth. FCB International serves the likes of Compaq and Beiersdorf, German cosmetics company through its Vietnam office.

Joint ventures, Agency Formation/Mergers, Vietnam, Statistical Data Included, Foreign operations, Foreign corporations, Asia, Advertising, Asian advertising, Open market operations, FCB International Inc.

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Ad competitions act to stop spate of fake entries

Article Abstract:

Lowe Lintas & Partners, Grey Advertising, and Ogilvy and Mather Worldwide are among the ad agencies that submitted fake entries to international ad contests. Singapore's Creative Circle contest is insisting on letters from clients to verify veracity of the ad. Lowe was busted at the International Advertising Festival with an ad that never ran. Grey and Ogilvy claim their's was an honest mistake.

Marketing procedures, World, Ethics, Awards, Achievements and awards, Ethical aspects, Ogilvy & Mather Worldwide Inc., Lowe Lintas and Partners Worldwide, Lowe Lintas and Partners, Association of Accredited Advertising Agents, International Advertising Festival, Grey Worldwide, Ogilvy and Mather Worldwide Inc.

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