Selection for growth: Coca Cola ENT. (CCE-27.97)
Article Abstract:
Coca Cola Enterprises (CCE) is the worldEs largest bottler of soft drink products and it's new products, packaging innovations and overseas sales building will ensure its maintenance of satisfactory rate of earnings growth to 2007-2009. Despite aggressive rivalry from Pepsi and private-label cola marketers CCE is the most recognized brand name and debt-leveraged financial structure is working to company's advantage.
Publication Name: The Value Line Investment Survey (Part 2 - Selection & Opinion)
Subject: Business, general
ISSN:
Year: 2004
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An Aussie gives Coke a long overdue shake-up
Article Abstract:
New Coca-Cola Co Chief Executive Douglas Daft has announced a wide-reaching reorganization programme including the loss of 6,000 jobs and the decentralization of management. He appears to have recognized that global expansion in the 1980s and 1990s was too rapid and too extensive.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Coke isn't it
Article Abstract:
Coca-Cola, the soft drink company, needs to developed a global advertising strategy, along with effective leadership.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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