Types of new product performance: evidence from the consumer financial services sector
Article Abstract:
A study investigated the significance of the benefits of new product development to a company with respect to new services in a sample of 149 financial services firms. Factor analysis revealed three primary groups of benefits accruing to these companies as a result of the introduction of a group of new typical financial services. Results suggest that the process of evaluating the benefits of new financial services needs to be expanded to include company benefits as well as the product benefits that are typically considered.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Experts' views about defining services brands and the principles of services branding
Article Abstract:
A study investigated the degree to which the conceptualization of a brand that is developed in relation to physical goods is relevant to services by interviewing 20 leading-edge brand consultants about the nature and principles of service branding. Findings suggest that better service brand management cannot depend on rapidly moving consumer goods branding methods even if the nature and rationale for brands in these two areas are similar.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Signalling new product introductions: a framework explaining the timing of preannouncements. The effects of experience with brand extensions on parent brand knowledge
- Abstracts: Collaborating to compete: benchmarking through regional partnerships. part 2 Modernizing the NHS for the millennium
- Abstracts: Engineering and marketing: their worlds run together. Planning, executing, and closing the sale
- Abstracts: How managers control employees' time. Modeling aggression in the workplace: the role of role models. Human resources and the bottom line
- Abstracts: Old-style sales reps fade from the screen. Moving online means rethinking your equity options. Instant gratification can just be trouble in a hurry: successful online retailers are those that can respond quickest to their customers' every need