Agencies beef up on brand research

Article Abstract:

Hurt by the growth of direct marketing, advertising agencies are increasing research efforts to help target ads at clients' customers. DDB Worldwide is conducting 14,000 consumer interviews on 500 brand name products. This research will also consider opinions on such issues as religion and sex roles in relation to consumer preferences.

Advertising, Research, Planning, Services, Brand name products, Brand names, Advertising research, Target marketing, DDB Worldwide Communications Group Inc.

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SmithKline begins Avandia blitz days after FDA shelves Rezulin

Article Abstract:

Days after the Food and Drug Administration pulled Warner-Lambert's Rezulin off the shelves, SmithKline Beecham a national newspaper and magazine ad campaign promoting their own diabetes drug, Avandia. Ad agency CommonHealth did not comment on the campaign but many see a huge increase in drug advertising in a reactive response to many FDA decisions.

Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Drugs, Laws, regulations and rules, Pharmaceutical industry, Investigations, SmithKline Beecham Corp. (Philadelphia, Pennsylvania), United States. Food and Drug Administration, CommonHealth, Rezulin (Medication), Avandia (Medication)

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Toyota makes a bet on new hybrid Prius

Article Abstract:

Toyota Motor Corp. is leading the environmental charge with a $15 million campaign to market the Prius, which converts between gasoline and electric energy to the tune of between 45 and 52 miles per gallon. Saatchi and Saatchi PLC has developed the droll ads for the $20,450 hybrid aimed at those who care about the environment. 1,800 cares have been pre-ordered, which is not a large amount; Toyota hopes to see the reticent jump on board the energy-efficiency wagon.

Motor vehicles and car bodies, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Automobile industry, Toyota Motor Corp., TOYOY, Saatchi and Saatchi PLC, SSA, Toyota Prius (Automobile)

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