VeriSign is clicking with encryption outsourcing; surge in transactions over the Web spurs strong demand for firm's services

Article Abstract:

Mountain View encryption-outsourcing company Verisign's stock has quadrupled in the past half-year in response to the soaring demand for encryption products. Internatinoal Data Corp. John Powers predicts demand for encryption services will jump 75% in 2000 at roughly $29 billion. VeriSign issues digital certificates to customers computers which contain data about the client company to which the computer belongs. Thus, businesses can access suppliers' certificates to confirm identities before they make an order.

Radio & TV communications equipment, Encryption/Decryption Equip, Other Communications Equipment Manufacturing, Services information, Computer services industry, Information technology services industry, Data encryption, Cryptographic equipment, Company services, VeriSign Inc.

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Software uses clicking patterns to customize ads. (from Predictive Networks Inc.)

Article Abstract:

Predictive Networks of Cambridge, Massachetts has patented new marketing software which allows Internet service providers to track the mouse-clicking habits of customers by gender and other categories, even if they use the same computer. The software tracks what Web sites are visited, how long the user stays there and which ads they respond to. This tool could be very helpful in helping online marketers target their ads toward specific populations.

Prepackaged software, Innovations, Computer software industry, Software industry, Internet software, Intellectual property, Target marketing, Data warehousing software, Predictive Networks Inc.

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Digital to offer new flat-fee service for PCs, software and maintenance

Article Abstract:

DEC will announce a new service policy for PCs, software and maintenance, which users can pay as a monthly fee. The cradle-to-grave service strategy is aimed at customers concerned about the rising costs of computers and is considered an attractive alternative for some larger customers. Many large corporate users are looking at significant system upgrades in 1995 as Microsoft readies its new Windows 95 operating system. DEC's new service will cost between $100 and $400 per month and, while some consider it costly, it reflects the costs of managing a PC and software over the course of its business lifetime. Customers are currently testing the service at several locations. Experts say the DEC program is the most comprehensive to date. IBM and HP are expanding their PC and software services, but are still working on providing a comprehensive, integrated service.

Computer industry, Marketing, Contracts, Customer service, Company service introduction, Service introduction, Company marketing practices, Digital Equipment Corp., DEC

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