SoBe hopes edgy ads can induce masses to try its 'Lizard Fuel.'(South Beach Beverage to launch radio ads)(Advertising)

Article Abstract:

South Beach Beverage will soon launch radio ads for its off-beat, new-age drinks, called 'Lizard Fuel.' To date it has achieved record growth in its category solely through word of mouth and guerrilla advertising gimmicks. Sales hit 14.8 million cases in 1999, up from just one million cases in 1997. SoBe now hopes to generate more interest by stressing core lifestyle values over brand. Radio jingles will contain the tagline 'SoBe Yourself.' Ads were produced by Performance Media of Wilton, Connecticut.

Beverages, Beverage Manufacturing, Beverage industry, South Beach Beverage Co., Snapple Beverage Corp., SNPL

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New Diet Coke campaign plays up sex

Article Abstract:

Coca-Cola Corp.'s new Diet Coke campaign is focused on sex appeal. The new ads are created by Wieden & Kennedy.

Advertising agencies, Company Planning/Goals, Usage, Coca-Cola Co. (Atlanta, Georgia), Contracts, KO, Sexuality, Sex in advertising, Wieden and Kennedy Inc.

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PepsiCo bases water ads on 'nothing'

Article Abstract:

In an ad campaign costing under $20 million, PepsiCo. is launching its pure and simple bottled water advertising on television promoting Aquafina, which offers nothing. No additives, no color, no fruit. Just Lisa Kudrow as the voiceover and plenty of mouth-watering visuals. FCB Worldwide created the ad. Coke's campaign for Dasani started a month ago and is reportedly costing Coke over $20 million.

Marketing procedures, Television, Bottled Water, Bottled Water Manufacturing, Advertising Activity, Account Activity, Campaign Themes, Marketing, Bottled drinking water, PepsiCo Inc., PEP, Bottled water industry, Drinking water, Bottled, FCB Worldwide

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